True to its name, that’s what everything began with in 2012 when Hill Climb Racing was first released on Google Play. You climb hills and race against time, and try to survive as long as possible without breaking your neck. If you’re a game developer or marketer reading this, there’s a high chance you already know our games, but let’s take a look nevertheless. We figured that it’s about time to share some of these insights - which is exactly what we are going to do in this post.īefore we start digging into what we’ve actually done in China, let’s take a very brief look at our games. After almost 500 million accumulated installs in China, we’ve gathered many learnings about what steps to take (or not to take) when entering China with your game. We have learned that the hard way, for sure. Authors: Ville Rauma, Chief Operating Officer / Daniel Rantala, Business Development Director ForewordĮven if you have a globally successful mobile game, it doesn’t mean it will be easy to break into the Chinese mainland mobile market.

Hill climb racing 2 update not working